The IWWB-PLUS project contributes to strengthening the continuing education landscape in Germany as part of the BMBF’s INVITE funding programme. The core of the project is to increase the attractiveness and user-friendliness of the proven continuing education platform InfoWebWeiterbildung (IWWB). This is to be achieved through the use of innovative technologies. The aim is to develop and implement dialogic technologies (chatbots) to optimise user guidance and integrate light assessments to personalise search results. Through comprehensive, evidence-based re-engineering of the UX design, the focus is on optimising the user experience on IWWB.